Director of Marketing & Sales

📁
Sales & Marketing
💼
2017 Clarendale at Indian Lake
POSITION SUMMARY:
Responsible for developing and implementing a marketing and sales program to insure maximum occupancy and revenue levels are achieved for the Community. This person is a key member of the Community’s management team adhering to Company policy and procedures and upholding the Company’s mission, philosophy and values.

ESSENTIAL JOB FUNCTIONS:
1. Supervise all Marketing & Sales staff to include interviewing, hiring, training, evaluating, and counseling within established policies and procedures.
2. Achieve maximum occupancy and revenue levels by keeping and building at or above budgeted monthly occupancy.
3. Handle and coordinate all aspects of the sale process from inquiry calls, cold calling, conducting tours, follow-up calls and communication, lead management software updates, and closing the sale. Ensure community staff identified as back-up for inquiries/tours is up-to-date and inquiry process to ensure inquiries are handled properly at all times.
4. Work closely with the management team on developing, implementing strategies and an ongoing 90-day plan for increasing qualified inquiries, traffic and sales, which can include, but are not limited to:
• Community Events
• Educational Seminars
• Professional Networking
• Advertising
• Public Relations
5. Compile a weekly marketing report for delivery to corporate on inquiries, tours, move-ins, move-outs, and outreach for each week.
6. Capture key data on inquiries and log into lead management software within 48 hours of inquiry so all inquiries are documented. All existing inquiries in the software system need to have “next steps” scheduled to maintain constant contact.
7. Keep abreast of key market competitors’ strengths, weaknesses, and pricing with quarterly competitive analysis/SWOT reports.
8. Follow the ExSell with LCS sales process and utilization of ExSell Connection Sheets.
9. Utilize strong interpersonal skills in identifying and maintaining key relationships with community and professional sources.
10. Supports creating a culture where the business decisions made in this position, along with individual employee engagement, drive top-line revenue and occupancy.
11. Participate with management team to assure the marketability of the Community including:
• Upkeep and attractiveness
• Resident/family communications
• Utilization of internal events for marketing
• Accountable for in-house marketing and sales training.

EXPERIENCE & EDUCATION:
• Bachelor’s degree with emphasis in marketing/sales preferred
• Minimum five (5) years’ experience in marketing and sales and/or knowledge of senior living industry
• Management experience preferred

LICENSE/CERTIFICATION OR OTHER SPECIAL REQUIREMENTS:
• Must possess current and valid driver’s license consistent with the requirements determined by size of vehicle and laws of the state in which the driver is licensed
• Must possess personal driving record consistent with the requirements of the Driver Selection Policy
• Doctor’s statement verifying free from communicable disease, if applicable to your state
• Willingness to be available for any/all emergencies regarding the community
• Ability to work well within a team environment
• Understanding the needs of elderly residents and their families with regard to chronic disease
• A desire and ability to relate to and continue learning about the senior population
• Must be self-disciplined, driven, able to demonstrate initiative, maintain confidentiality, competitive, attentive to details, persistent, and personable

QUALIFICATIONS:
• The ability to speak, read and comprehend the English language
• Ability to take initiative and direction
• Excellent communication skills (oral and written)
• Mulit-task oriented
• Proficiency with Microsoft Office Suite products

DELEGATION OF AUTHORITY: Marketing and Sales staff

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