Residency Counselor I - NE

Marketing & Sales
1581 Delaney at Parkway Lakes
Responsible for working with the Director of Sales & Marketing to successfully build occupancy thru sales and move ins. Supports the Director of Sales & Marketing in generating inquiries, handling prospects, conducting tours, entering and utilizing data entered into the lead management system and other activities necessary to achieve budgeted census goals.
1. Work closely with the Director of Sales & Marketing to plan and implement lead-generation activities that result in generating sufficient qualified inquiries to meet move-in goals.
2. Handle inquiries to the community via phone or drop-in. Must be able to quickly establish rapport and complete a thorough discovery to address prospect needs.
3. Follow the ExSell with LCS sales process and utilization of ExSell Connection Sheets.
4. Conduct tours of the property. Able to effectively overcome objections and ask for the sale.
5. Conduct personal follow-up with variety of prospects. Able to identify and make recommendations for addressing objections/needs.
6. Complete paperwork and data entry into the lead management system on a daily basis.
7. Keep up-to-date on competition including their strengths and weaknesses. Identify ways to overcome any objections.
8. Actively participate in any in-house marketing events.
9. Actively participate in generating resident and prospect referrals
10. Actively participate in any community outreach efforts.
11. Supports creating a culture where the business decisions made in this position, along with individual employee engagement, drive top-line revenue and occupancy.
12. Conduct the following networking/outreach activities:
•One on one appointments 
• Luncheon meetings/presentations
• Attend industry related networking meetings
• Attend/sponsor industry related expos/conferences
• Cold calls/drop by visits
• Off-site educational presentations
• Public relations opportunities
• Consistent follow-up with all networking contacts
1. The Community embraces a culture of hospitality. To that end, all employees are expected as a condition of employment to practice the LCS Hospitality Promises™ in all interactions with residents, fellow employees, and guests:
• We greet you warmly, by name and with a smile.
• We treat everyone with courteous respect.
• We anticipate your needs and act accordingly.
• We listen and respond enthusiastically in a timely manner.
• We hold ourselves and one another accountable.
• We make you feel important.
• We embrace and value our differences.
• We ask, "Is there anything else I can do for you?"
• We maintain high levels of professionalism, both in conduct and appearance, at all times.
• We pay attention to details.
2. Act as Manager on Duty as directed by the Executive Director.
3. Observe and abide by all regulations to ensure that personal health information is protected during its collection, use, disclosure, storage, and destruction within the community; and to ensure only the minimum necessary information is known to function in this position.
4. Assure resident safety.
5. Follow written and oral directions.
6. Maintain confidentiality of resident and community information.
7. Assist new employees in following established community policies and procedures.
8. Complete assignments timely, completely and accurately.
9. Attend all in-services as assigned or requested.
10. Participate in interdisciplinary team and other community meetings as assigned or requested.
11. Consistently work cooperatively with residents, co-workers, physicians, families, consultant personnel and other ancillary service providers.
12. Observe all community safety policies and procedures.
13. Is observant of safety hazards and emergency situations, and reports to appropriate person or takes corrective action according to established procedures.
14. Come to work in a clean, neat uniform and consistently present an appropriate professional appearance.
15. Come to work as scheduled and consistently demonstrate dependability and punctuality, complies with attendance policy.
16. Assume accountability for data contained in the employee handbook.
17. Assumes accountability for compliance with Federal, State, and other regulations within scope of control and of which informed.
18. Observe infection control procedures.
19. Follow Residents’ Rights policies at all times.
20. Observe all community policies and procedures.
21. Accept assigned duties, instructions or correction in a cooperative manner, voicing concerns or disagreement in a professional manner through established chain of authority according to state procedures.
22. Perform incidental housekeeping and maintenance tasks as may arise during the course of regular duties, in order to maintain a clean, safe, pleasant environment for residents, visitors and staff.
23. Perform all other related duties as assigned in an effective, timely and professional manner.



• Bachelor’s degree (emphasis in sales/marketing preferred)

• Two years’ experience in marketing/sales

• One year experience in senior housing or healthcare-related field

• One year experience in hospitality preferred




• Must possess current and valid driver’s license consistent with the requirements determined by size of vehicle and laws of the state in which the driver is licensed.

• Must possess personal driving record consistent with the requirements of the Driver Selection Policy

• Willingness to be available for any/all emergencies regarding the community

• Doctor’s statement verifying free from communicable disease, if applicable in your state





• Proficiency in the English language enabling the employee to read, write, comprehend and communicate simple instructions, correspondence, memos, etc.

• Ability and willingness to utilize computer software system to track activities and other pertinent information

• Ability to multi-task, balance team and individual responsibilities, and respond promptly to resident and visitor needs

• Ability to utilize Microsoft Office Suite products

• Ability to prepare accurate and timely reports to meet required deadlines

• Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions

• Ability to deal with problems involving few concrete variables in standardized situations

• Must demonstrate excellent telephone communication skills.

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