Marketing Intake and Follow-up Specialist

Marketing & Sales

LCS is seeking a knowledgeable and skilled Marketing Intake and Follow-up Specialist  to work in accordance with established policies and procedures of Senior Living Sales & Marketing Team at Broadview—Senior Living at Purchase College.  This position will respond promptly and personally via email, phone and mail to all inquiries received at the Broadview Information Center, utilize a Customer Relationship Management (CRM) system to track these leads and activities, and coordinate with community sales team to move the lead through the initial steps of the sales process. Additionally, the Marketing Intake and Follow-up Specialist will have the responsibility for conducting mystery shopping of various community websites digital and will assist Broadview in garnering online reviews by utilizing the request review functionality.  The MIFS will be responsible for achieving a response time to inquiries that is within the 30 minute standard for phone and digital inquires and for setting phone out appointments or in person appointments with appropriate sales staff after fielding the initial inquires.

The MIFS will report directly to the Director of Marketing at Broadview with significant interaction and collaboration with the Residency Counselors and Marketing Coordinator at Broadview.

Together, We’re Greater

At LCS, we provide you the opportunity to use your talents in a progressive, growing organization that makes a positive difference in the lives of the seniors we serve. If you are seeking an organization that gives back, you’ll love working here. Our principles and hospitality promises define our company culture. LCS employees can be found participating in volunteer activities, getting involved in our committees or collaborating with team members in our innovative work space. You’ll find lots of opportunities to grow as a professional, serve the community, and enhance the lives of the seniors. Our culture of partnership is truly we feel what makes us unique.

Ready to make a difference? Then join us as a Marketing Intake and Follow-up Specialist. We think it’s time for you to begin your #lifeatLCS.   

What You Need To Know

  • The Marketing Intake and Follow-up Specialist (MIFS) serves as first point of contact with consumers’ inquiries for Broadview.
  • Works closely with community marketing and sales staff to facilitate strong understanding of community offerings and differentiators to use in the personalized services provided to customers

  • Responds to initial inquiries for Broadview  in a prompt and  personalized manner

  • Schedules appointments for community sales staff

  • Enters all communication into the CRM

  • Follows up with prospects who do not respond to initial email responses

  • Compiles data and reports regarding inquiry conversions and performance related to leads from all sources

  • Works in partnership with community team to solicit online reviews

  • Mystery shops various community websites inquiry response

  • Continual training in the CRM and Broadview Sales Process with adherence to all policies and procedures for interacting with leads and prospects

What We Are Looking For

  • Excellent communication, with emphasis on written communication, for responding to customers’ inquiries from all sources.

  • Strong focus on customer service

  • Problem-solving skills to overcome obstacles that may arise when attempting to connect a customer with Broadview’s sales process

  • Analytical skills for use in evaluating metrics and data related to digital inquiries

  • High level of technology competency in all Microsoft programs including Excel, Outlook and Power Point.  CRM experience a benefit.

  • Self-motivated and goal-driven.


Even Better 

Associates or bachelor’s degree customer service, business or hospitality field.  At least one prior role providing customer service.


Sound like a good fit? Let’s talk about how together we can be greater!


Why LCS?  

Industry leader. We have been in the business of Senior Living for over 40 years. Nearly 90% of Life Care Services-managed health centers have a 4- or 5-star rating.

Competitive pay, great benefits and vacation time.  We are an equal opportunity employer with benefits including medical, dental, life insurance, disability, 401(k) with company match.

Family oriented culture. We provide a positive and supportive work environment which our employees value. Flex-time, work from home, and social activities with employees and their families add to our family centric approach.

Charity and community involvement. We are recognized as a national team for the Alzheimer’s Association and consistently a top contributor to United Way. We also support our employee’s individual community contributions and provide opportunities to get involved at our corporate locations and in our communities.

Outstanding advancement opportunities. 650 and counting; LCS is growing and we think you should too. Our company growth allows for internal growth opportunities across all of our business lines.

Professional development. Ongoing, onsite education opportunities, education assistance, and continuing education credits allow LCS employees to keep their knowledge of current industry changes relevant.

Fun companywide events. Leadership Summit, SHOE, and our annual company holiday party; just to name a few.

Top Iowa Workplace. We’ve created an environment where LCS employees enjoy coming to work. LCS has been named a top Iowa Workplace, an award that recognizes the top workplaces based on employee survey results each year.


LCS creates living experiences that enhance the lives of seniors. You’ll see this commitment in our people. They’re talented, dedicated professionals who truly care about residents, with each conducting his or her work with integrity, honesty and transparency according to the principles of LCS. We strive to help every community succeed—strengthening available resources, establishing proven practices that lead to long-term growth and creating lasting value for those living in, working for and affiliated with the community. Check us out on our website:


Travel Frequency: 0-10%

Job Level: A




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