Regional Marketing & Sales Director

Sales & Marketing

The Regional Marketing and Sales Director will coordinate the planning and implementation of the sales efforts at assigned communities.  The RMSD will work in a team environment with the Director of Marketing and Sales and Sr. VP Director of Marketing and Sales as well as all other staff in the Marketing and Sales Division.  Other important relationships will include the advertising agency, LCS Market Research staff, Directors of Operations Management and community Executive Directors.


Key areas will include facilitation of all associated sales activity, marketing plan development, utilizing the Leads Management System and other data management systems to analyze key sales and marketing data, conduct hiring searches and participate in training staff at LCS managed-communities. This person will be capable of direct participation in the sales presentation to help facilitate the sales process when needed.


The Regional Marketing and Sales Director will report to the VP Senior Director of Marketing and Sales and will support our West region.

Together, We’re Greater

With LCS, we provide you the opportunity to use your talents in a progressive, growing organization that makes a positive difference in the lives of the seniors we serve. If you are seeking an organization that gives back, you’ll love working in our community. Our principles and hospitality promises define our community culture. LCS communities and their employees can be found participating in volunteer activities, getting involved in committees or collaborating with coworkers. You’ll find lots of opportunities to grow as a professional, serve the community, and enhance the lives of the seniors. Our culture of partnership is truly we feel what makes us unique.


Ready to make a difference? Then join us as the Regional Marketing & Sales Director. We think it’s time for you to begin your #lifeatLCS.

What You Need To Know
  • Work with team to develop sales and marketing goals

  • Manage the marketing and sales budget for assigned communities

  • Motivate the sales staff

  • Prepare and present report on sales and occupancy progress

  • Monitor sales and marketing plan execution

  • Active involvement in community outreach activities and events

  • Oversee the community advertising and promotional activities

  • Communicate with primary advertising agency on ongoing campaigns for assigned communities

  • Active participation in sales presentations to assist staff and community performance in direct sales whenever needed

  • Work cooperatively with operations staff to develop, implement and execute all areas pertaining to marketing and sales

  • Ensure the consistent and accurate use of the Leads Management System at assigned communities

  • Use data to spot trends in direct sales activity and inquiry activity

  • Utilize LCS sales training programs and ongoing on-site coaching with sales staff

  • Conduct training as necessary to ensure compliance with expectations for sales and marketing

  • Participate as a trainer, as assigned, for LCS sales training sessions

What We Are Looking For
  • A Bachelor’s degree preferred  
  • A minimum of 3-5 years' experience in the senior living industry in marketing & sales, supporting 3 or more communities

Even Better

  • Direct sales experience and the willingness to engage in the sales presentations when on-site.

  • Skilled in public speaking.

  • Leadership skills to influence outcomes at both corporate and community levels.

  • Strong employee management, communication, coaching and development skills

  • Capable of functioning on all appropriate computer software (Word, Excel and data systems) in order to be able to complete all aspects of the job responsibilities

Sound like a good fit? Let’s talk about how together we can be greater!


LCS creates living experiences that enhance the lives of seniors. You’ll see this commitment in our people. They’re talented, dedicated professionals who truly care about residents, with each conducting his or her work with integrity, honesty and transparency according to the principles of LCS. We strive to help every community succeed—strengthening available resources, establishing proven practices that lead to long-term growth and creating lasting value for those living in, working for and affiliated with the community. Check us out on our website:




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