Director of Marketing & Sales - NE

Marketing & Sales
3340 Woodlands at Hillcrest

The Woodlands at Hillcrest is looking for a Sales and Marketing Director!



The Director is responsible for developing and implementing marketing and sales program to insure maximum occupancy and revenue levels are achieved for the Community. This person is a key member of the Community’s management team adhering to Company policy and procedures and upholding the Company’s mission, philosophy and values.



1. Achieve maximum occupancy and revenue levels by keeping and building at or above budgeted monthly occupancy.

2. Handle and coordinate all aspects of the sale process from inquiry calls, cold calling, conducting tours, follow-up calls and communication, lead management software updates, and closing the sale. Ensure community staff identified as back-up for inquiries/tours is up-to-date and inquiry process to ensure inquiries are handled properly at all times.

3. Work closely with the management team on developing, implementing strategies and an ongoing 90-day plan for increasing qualified inquiries, traffic and sales, which can include, but are not limited to:

• Community Events

• Educational Seminars

• Professional Networking

• Advertising

• Public Relations

4. Compile a weekly marketing report for delivery to corporate on inquiries, tours, move-ins, move-outs, and outreach for each week.

5. Capture key data on inquiries and log into lead management software within 48 hours of inquiry so all inquiries are documented. All existing inquiries in the software system need to have “next steps” scheduled to maintain constant contact.

6. Follow the ExSell with LCS sales process and utilization of ExSell Connection Sheets.

7. Keep abreast of key market competitors’ strengths, weaknesses, and pricing with quarterly competitive analysis/SWOT reports.

8. Utilize strong interpersonal skills in identifying and maintaining key relationships with community and professional sources.

9. Supports creating a culture where the business decisions made in this position, along with individual employee engagement, drive top-line revenue and occupancy.

10. Participate with management team to assure the marketability of the Community including:

• Upkeep and attractiveness

• Resident/family communications

• Utilization of internal events for marketing

• Accountable for in-house marketing and sales training.


• Bachelor’s degree with emphasis in marketing/sales preferred

• Minimum five (5) years’ experience in marketing and sales and/or knowledge of senior living industry

• Management experience preferred


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